WHAT IS SOCIAL MEDIA MARKETING?
Social media marketing is the use of social media platforms to connect with your audience in order to promote your brand, increase sales, and drive website traffic. Creating appealing content for your social media profiles, listening to and interacting with your followers, reviewing your results, and implementing social media marketing are all part of this process.
The most popular social networking sites right now include Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
A variety of social media management tools are also available to help businesses get the most out of the sites described above. Buffer, for example, is a social media management tool that may help you succeed in your social media marketing efforts.
COMMON SOCIAL MEDIA MARKETING MISTAKES
Everyone is now using social media to sell their business. It doesn’t matter if it’s a large corporation or a tiny local company. Everyone wants to join the trend of establishing a social media presence for their business. The rationale is simple: that’s where the audience is. Most marketers, though, commit a few typical social media marketing blunders.
- What causes certain social media marketing campaigns to fail?
- Why do certain Facebook and Twitter sites have a lot of followers while others don’t?
- Why do your rivals’ social media marketing efforts seem to be more successful?
- What promises are you making that you aren’t keeping?
Everyone makes errors. Marketers on social media are no exception. If you make too many mistakes, your following count will diminish, as will your money source.
As with every error, the first step is to become aware of it; once you are aware of it, you will be able to prevent it. So, here are some of the most common social media marketing blunders you should avoid:
- On social media, we’re shouting even louder
- Not defining your target audience
- Not tracking analytic
- Promoting yourself a lot
- Not engaging with customers/followers
- Not human touch
- Unedited, unproofed content going live
1. On social media, we’re shouting even louder.
I realize that catching people’s attention on social media sites such as Facebook, LinkedIn, and Twitter may be difficult because there are so many people on these platforms already, and your social media messages may get lost in the vast rush of information.
Simply speaking louder on these platforms isn’t going to help you get seen and get people to engage with your content (By shouting louder we mean – posting multiple times in a short period and using capital letters extensively).
Your friends and followers will be irritated if you yell on social media, and they may ultimately quit following you. Instead, use powerful material that is consistent and persistent. Continue to create high-quality material; eventually, others will notice.
2. Not defining your target audience
On social media, your brand will not appeal to everyone. If you identify your target audience, you can focus your social media marketing efforts on those who are truly interested in your product. No matter how hard you try, if you don’t know who you’re talking to, you’ll get lousy results.
Convince & Convert, a social media strategy agency, excels at this because its founder, Jay Baer, understands that he is working with businesses rather than consumers. He makes sure that all of the content he posts contains LinkedIn share buttons instead of the more popular Facebook and Twitter share buttons.
3. Not tracking analytic
Your strategy book should be updated on a regular basis. You must continue to improve it. However, you must be able to perceive the consequences of your previous acts in order to do so. Insights into what you’ve done in the past and the results you’ve gotten will aid you in making future plans. Assess your performance with a solid analytics tool.
You will be better positioned to build focused marketing tactics that will boost the quality of your brand following if you track your statistics. On social media, keep track of consumer involvement, conversions, buying habits, and your rising impact in your eCommerce sector.
4. Promoting yourself a lot
You must be gregarious to stand out on social networking. Many social media users will develop a dislike for your brand if all you do is promote your content. Rather than growing your fan base, you’ll see it shrink like a candle in the sun. It’s crucial to promote your business but do so in a discreet way.
5. Not engaging with customers/followers
Many businesses, on the other hand, do not respond to user comments on their feed, giving the appearance that they are uninterested in fostering interaction with their audience.
If someone comments on your post, make sure your social media staff reacts as quickly as feasible. Customers will want to engage with you more if you reply (like or remark back).
Each comment on your company page is an opportunity to boost engagement and attract more people to participate. When you participate actively, you may expect to get more followers and have a greater engagement rate
6. Not human touch
So, you set a goal of three posts every day in your plan. But you’ve been so preoccupied with other elements of your business that you’ve forgotten to publish a single update. What a disaster!
After you’ve developed a strategy and been consistent with your posting, missing a single day might negatively impact your impressions and engagement rates, jeopardizing your previous social media marketing efforts. If you don’t post on a regular basis, your material may be concealed from the majority of your followers.
Smart social media marketers use automation to plan their posts for specific periods of the day or week as a solution.
7. Unedited, Unproofed content going live
If unproofed content with grammatical errors or off-message content goes live on your business’s social media, it’s incredibly harmful to brand perception.
Make it a requirement for your management to double-check every piece of content that is set to go live. Check the photos, movies, and text on the graphics for mistakes as well.